Mobile Web vs. Mobile App – What Your Marketing Strategy Should Target

There has been a lot of talking about mobile device usage and the way it has changed things around us. Obviously, an impact of this change on internet searching and marketing had to be inevitable.

According to an analysis, Google receives more than 50% of total search queries from mobiles and this figure is on consistent rise. These facts raise the question about development of SEO and internet marketing strategies for different businesses. Surely the mobile internet marketing has to be focused more. With that said, there are two perspectives which should be compared in order to make things clear. One is the Mobile Web and second one is Mobile App.

Mobile Web vs. Mobile App

Mobile Web

Mobile web basically involves internet usage on mobile using mobile internet browser. Mobile web is faster and from many perspectives, it gives access to the internet content in even better way as compared to internet usage on computers. The reason is that mobile websites, developed now days, load fast. As a result, Google also seems to prefer the websites which have their mobile versions. Familiarity with desktop internet usage and unfussy website loading are the driving forces in Mobile Web’s popularity.

Mobile App

Mobile apps take most of the time of mobile device’s usage. With that said, one can conclude that development of applications rather than website can be more helpful for internet marketing these days but it is not factual. It is the matter of common observation that 80% of total apps downloads are distributed among not more than 70 – 80 apps. In other words, it would be a tough competition if you are willing to develop an app for your business marketing. Another scenario is about Google’s preference to mobile apps against the search queries but that is also the matter of ‘if’.

Mobiles are becoming primary devices for internet usage and hence the marketers now should pay serious attention towards the development of robust SEO strategies that could rank their websites well both in Desktop and Mobile SERPs. Development of Mobile App is a good option but only if it is considered on secondary basis.

Ideas and Tips for Outdoor Summer Patio

Summers are pleasant and those who want to enjoy it know the importance of suitable outdoor inside the wall boundaries. It is patio we are talking about. Think about summer days when you sit in your patio in a nice breezy shade where you can have your outdoor lunch. You will definitely love to have this arrangement.

Patio designing requires you to be artistic and at the same time a nature loving person. The good news is that you can design your patio while you are on budget. Some great ideas to help you design your patio are mentioned below.

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Development of a paved way consisting of stones and marbles is the first and most important step in patio designing. You can also use concrete pavers to design that path. If you want your concrete paver to show some design, you can use stamped concrete in which the stones look glossy.

To make your patio a distinguishable area, you can develop the boundaries. Boundaries can be made in the same way as that of pavers but the width of that border will surely be less than pavers.

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Patio needs to be decorated with furniture that will serve as the place where you can relax and have your meals. Wooden furniture is the elegant choice but wood is more prone to rotting. To avoid this, you can stain your furniture with protective chemicals and this will undoubtedly enhance the life of furniture. Furthermore, you can use metallic furniture which is far more reliable than any other. To avoid rusting of metal, you can use thick paint.

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Patio cover is an ultimate choice for patio decoration. To cover the patio, hardwood like cedar or redwood can be shaped to make the cover structure. Its sides and top are usually covered with plants and colorful flowers to make the cover beautiful and environment friendly. The pillars of patio covers can be strengthened by using stone panels. The cost effective solution in this concern is the faux stone paneling. Faux stone panels are not the real stones but their texture and designs make them look like real stones. Moreover, these panels are remarkably reliable.

Patio designing enhances the overall beauty of your house. It can bring you close to nature and you also get a space where you can spend your summer vacation.

Hepatitis C Cost-Effective Treatment – Egypt May Serve As a Blueprint

If we talk about the country that has been hit most by hepatitis C virus, it is Egypt. According to a raw analysis, over 6 million people in Egypt had received hepatitis C virus from contaminated needles in a decade. Now, about 10 percent of Egyptians, about 9 million people, have active hepatitis C infection in their bodies.

If we look at the facts, hepatitis C is basically a global crisis. This chronic problem has infected over 150 million people worldwide and it is the cause of 500,000 deaths per annum.

The alarming fact about Hepatitis C is that its virus is a buoyant one. After getting into a body due to blood contact, it may not show any symptom for years. The good thing is that it can be cured easily during early stages but when it becomes chronic, it starts damaging liver slowly and consistently.

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Despite the fact that Egypt has the biggest number of hepatitis C patients, the medical departments there have started working on a very systematic approach to deal with this issue. The health ministry of Egypt had developed a plan in year 2007 and since then, two drugs namely interferon and ribavirin are being used for treating hepatitis C.

While these two drugs often cause a wide range of side effects, a California based pharmaceutical company, named Gilead Sciences, proposed an alternative. Gilead Sciences is the manufacturer of sofosbovir which is also known as Sovaldi. This medicine is available in United States at the price of $1000 per pill which the patient needs to take every day. The medication with this drug is a 12-week long course which most likely cures the disease.

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Gilead Sciences is now selling this drug to Egyptian government at the price of $10 per pill. The government distributes medicine to pharmacies which further supply it to patients for free. With the supply of Sovaldi at this cheap price, Gilead Sciences has asked the Egyptian government to enforce strict rules in order to avoid the sale of this drug in black market. Patients are directed to return old bottles in order to get new ones. Moreover, the patients are asked to open the new bottle in front of distributer and take a pill just to ensure that bottle cannot be resold.

Although there are some complications with the cheap sale of Sovaldi and then the strict imposition of rules for patients, there is nothing that authorities can do because it’s a long awaited and much anticipated solution.