A lot of efforts have been made by the businesses on internet to get into the spotlight. The internet marketing started with online business directories registration, then SEO which is being evolved on regular basis, and then the advent of online retailers a few years back. The most popular online retailing platform in this regard is the amazon. At start, Amazon was just another online retail center which used to broker between the product sellers and buyers. The basic nature of amazon is still the same but it has been advanced in such a way that it has now become a trademark for ecommerce.
It would be worth mentioning what SEO can do to promote your business because it has now a lot in common with Amazon. Search engines promote a website based on the quality of content, the website’s structure and the amount of incoming traffic. With the huge volume of products being sold out every day and countless new sellers signing up for business, Amazon has emerged as an ecommerce search engine. This is the reason that Amazon SEO is now becoming the popular term among business owners dealing with Amazon.
To make the product visible, you can make the full use of Amazon product registration features which include title, description, bullet points, images and tags. These are on page SEO features which help the product listing to qualify for being viewed by both the Amazon and the viewers. A clear image, descriptive title, elaborative description and the bullet points with accurate technical details tend to lure the viewers to become your potential customers.
Remember, number of sales is the factor on which your product’s rankings are decided by Amazon. More sales means your product will more likely show up on the first page. Moreover, quality of product is also vital for your product. For that, the positive feedback works as the deciding factor. Amazon Search engine’s algorithms index the product based on number of sales and quality feedback. This is what you will need to keep in consideration while working on Amazon.
Another good tip to enhance your Amazon sales is to merge Amazon marketing with Google SEO. For instance, you can add your Amazon listing in your already trending website to make the product visible to Google Audience. This way, you can get your initial sales on Amazon. When your product will be sold a number of times, its rank will improve on Amazon and it will become visible to the Amazon Audience.
Good marketing tactics and quality of product are very important entities in Amazon SEO.
There has been a lot of talking about mobile device usage and the way it has changed things around us. Obviously, an impact of this change on internet searching and marketing had to be inevitable.
According to an analysis, Google receives more than 50% of total search queries from mobiles and this figure is on consistent rise. These facts raise the question about development of SEO and internet marketing strategies for different businesses. Surely the mobile internet marketing has to be focused more. With that said, there are two perspectives which should be compared in order to make things clear. One is the Mobile Web and second one is Mobile App.
Mobile web basically involves internet usage on mobile using mobile internet browser. Mobile web is faster and from many perspectives, it gives access to the internet content in even better way as compared to internet usage on computers. The reason is that mobile websites, developed now days, load fast. As a result, Google also seems to prefer the websites which have their mobile versions. Familiarity with desktop internet usage and unfussy website loading are the driving forces in Mobile Web’s popularity.
Mobile apps take most of the time of mobile device’s usage. With that said, one can conclude that development of applications rather than website can be more helpful for internet marketing these days but it is not factual. It is the matter of common observation that 80% of total apps downloads are distributed among not more than 70 – 80 apps. In other words, it would be a tough competition if you are willing to develop an app for your business marketing. Another scenario is about Google’s preference to mobile apps against the search queries but that is also the matter of ‘if’.
Mobiles are becoming primary devices for internet usage and hence the marketers now should pay serious attention towards the development of robust SEO strategies that could rank their websites well both in Desktop and Mobile SERPs. Development of Mobile App is a good option but only if it is considered on secondary basis.